TWITTER BAIT
Fans couldn’t attend the 2020 VMAs in person. So we brought the show (and some free BK) to them.
People pay big money for influencers. But we got one of YouTube's biggest stars (plus many other notable folks) to talk about our Funnel Cake Fries for free. And we did it simply by liking their Tweets from 2010—the year our tasty treats were originally released.
[2019 Hatch Awards Gold 1x]
[2019 Clio Awards Silver 1x]
[2020 Effie Awards Silver 2x]
[2020 One Show Bronze 1x, Merit 2x]
[2019 Gerety Awards Bronze 1x]
[2019 Cannes Lions Shortlist 2x]
[2019 D&AD Shortlist 4x]
[2020 Andy Awards Shortlist: Idea]
[2020 Webby Awards x2 Honoree]
[2020 ADC Awards: Merit]
We began by liking old tweets—including casey neistat’s.
A lot of people noticed.
Casey had a lot to say about it.
So we hit him up.