DON’T DRINK AND BUY

Every year, Americans spend $40 billion drunk shopping, making some very regrettable purchases. And since 2020 saw alcohol sales increase 55%, we knew there were bound to be some truly bizarre buys.

So on Cyber Monday, we created a PSA imploring online shoppers to choose Budweiser Zero and #ShopResponsibly instead.

[2021 cannes lions: bronze 1x] [2021 ONE SHOW: MERIT 1x]

the results were…truly shocking

[warning: this content may be disturbing to sober audiences]

people showed us some terrible decisions.

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and we taught them how to make better ones.

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