2020 VIDEO MUSIC AWARDS
Fans couldn’t attend the 2020 VMAs in person. So we brought the show (and some free BK) to them.
With the help of rapper, Lil Yachty, we created an AR performance they could experience anywhere in their home—giving them a front row experience despite the limitations of staying socially distant.
[2021 SHORTY AWARDS: WINNER 2X] [2021 WEBBY AWARDS: HONOREE 1X]
first we linked up with lil yachty on social.
then the king and yachty pulled up to the show…
The Burger King himself pulls up to the VMAs with rapper, Lil Yachty. They've got something big planned for the show, but for now, they're keeping things under wraps.
they got ready to perform…
The King and Lil Yachty get caught while they get ready for the show.
and they hit the stage…
The King and Lil Yachty hit the VMAs stage.
right in people’s homes.
Fans who scanned our QR codes accessed an AR experience featuring Lil Yachty and The King performing in their living room.
we caught some behind-the-scenes moments, too.
and earned some love from our fans.
