TWITTER BAIT
People pay big money for influencers. But we got one of YouTube's biggest stars (plus many other notable folks) to talk about our Funnel Cake Fries for free. And we did it simply by liking their Tweets from 2010—the year our tasty treats were originally released.
[2019 Hatch Awards Gold x1] [2019 Clio Awards Silver X1] [2020 EFFiE AWARDS SILVER X2] [2020 ONE SHOW BRONZE X1, MERIT X2]
[2019 Gerety Awards Bronze x1] [2019 Cannes Lions Shortlist X2] [2019 D&AD Shortlist x4] [2020 ANDY AWARDS SHORTLIST: IDEA]
[2020 WEBBY AWARDS: 2X HONOREE] [2020 ADC AWARDS: MERIT]
we began by liking old tweets—including casey neistat’s.
a lot of people noticed.
