Vanessa de Beaumont
COPYWRITING
ABOUT
RESUME
Vanessa de Beaumont
COPYWRITING
ABOUT
RESUME

CHILI'S: BABY BACK BOYZ II MEN

BABY BACK RIBS FT. BOYZ II MEN

The Boyz II Men did not write the iconic Chili’s “Baby Back Ribs” jingle. But for many people, history will remember them as the creators.
Unfortunately for the group—who are hellbent on never being caught singing the track—no one can resist singing along to it. Especially not them.

[2025 Clio Awards: Gold 1x, SILVER 1x, Bronze 3x]

the track

 

the merch

All TUBI: INTERFACE INTERRUPTION MARVEL SNAP: THE EXIT INTERVIEW BURGER KING: TWITTER BAIT BUDWEISER: BIGGER PICTURE COORS LIGHT: BEAR BUDWEISER ZERO: DON'T DRINK AND BUY TINDER: RESCUE MATCHES COORS LIGHT: CHILLOLLIPOP CHILI'S: BABY BACK BOYZ II MEN TINDER: SOME THINGS YOU GET TO FIGURE OUT FOR YOURSELF THE ONE SHOW: ADVERTISING WON'T SAVE LIVES BURGER KING: REAL MEALS ALPHA FOODS: NOT THAT KIND OF SPICY. NOT THAT KIND OF CHICKEN. PJDF: RIDERS UP! BURGER KING: 2020 VMAs
TUBI: INTERFACE INTERRUPTION MARVEL SNAP: THE EXIT INTERVIEW BURGER KING: TWITTER BAIT BUDWEISER: BIGGER PICTURE COORS LIGHT: BEAR BUDWEISER ZERO: DON'T DRINK AND BUY TINDER: RESCUE MATCHES COORS LIGHT: CHILLOLLIPOP CHILI'S: BABY BACK BOYZ II MEN TINDER: SOME THINGS YOU GET TO FIGURE OUT FOR YOURSELF THE ONE SHOW: ADVERTISING WON'T SAVE LIVES BURGER KING: REAL MEALS ALPHA FOODS: NOT THAT KIND OF SPICY. NOT THAT KIND OF CHICKEN. PJDF: RIDERS UP! BURGER KING: 2020 VMAs